Evidence before redesign

Find where the product loses users before you redesign everything.

UX audit services for SaaS, web applications, mobile apps, onboarding and conversion funnels. A UX audit turns analytics, support themes, usability principles and product feedback into a severity-ranked action plan.

What this work should improve01Evidence-backed priorities02Quick wins worth shipping03Clarity on structural issues04A roadmap tied to product impact

The design problem

Your team can feel the friction. The audit shows where it starts and what to fix first.

We separate visible symptoms from underlying journey problems, then connect each finding to user impact, business risk and a practical next action.

Does this sound familiar?

The product is showing where design is costing progress.

These symptoms help us locate the problem before prescribing a deliverable.

01

Feedback is loud but fragmented

Teams report different symptoms.

Business impactPriorities follow the latest opinion.
02

A key funnel underperforms

Analytics show the drop, not the reason.

Business impactTeams optimise fragments.
03

A full redesign is being discussed

Local issues and structural debt are mixed together.

Business impactAn unclear redesign scope.
04

Internal familiarity hides problems

The team already knows the terminology and rules.

Business impactNew users carry the learning cost.

Who hires us for this

The brief changes by role. The need for clarity does not.

We work with the person accountable for the decision and bring users and implementation teams into the right moments.

01

Product leader

You need evidence for roadmap priorities.

Turn scattered signals into a fix plan.
02

Growth leader

A conversion or activation journey is weak.

Find friction beyond acquisition copy.
03

Founder

You need a second opinion before funding a redesign.

Understand the size of the problem first.

Common projects

Where ux audit creates the most leverage.

01SaaS UX audits02Onboarding audits03Conversion-funnel reviews04Mobile app UX audits05Dashboard usability reviews06Accessibility reviews

What you get

A complete path from uncertainty to implementation.

The depth adapts to your product stage and the decision the work must support.

01

Heuristic evaluation

Defined with the context, states and rationale your team needs to act.

02

Critical-flow review

Defined with the context, states and rationale your team needs to act.

03

Accessibility review

Defined with the context, states and rationale your team needs to act.

04

Competitive pattern analysis

Defined with the context, states and rationale your team needs to act.

05

Severity-ranked findings

Defined with the context, states and rationale your team needs to act.

06

Prioritised recommendation roadmap

Defined with the context, states and rationale your team needs to act.

Our ux audit process

1Step 01

Choose the journeys and metrics that matter

2Step 02

Review behaviour, feedback and interface patterns

3Step 03

Rank issues by user and business impact

4Step 04

Walk the team through a practical fix plan

A practical first step

Test our thinking on your real product.

Share one critical journey and the evidence that concerns you. We will identify priority friction and demonstrate an actionable audit finding.

Day 01Context, constraints and the right questionDay 02Flow exploration and design directionDay 03Focused outcome and honest reviewRequest the free trial ↗

UX Audit questions

Direct answers before you commit.

Answer

A UX audit turns analytics, support themes, usability principles and product feedback into a severity-ranked action plan. Deliverables are adapted to product stage and the decision the work must support.

Answer

Yes. We can join your current product rhythm, work with founders, product managers and engineers, and support implementation inside the tools your team already uses.

Answer

Yes. Handoff can include organised Figma files, responsive behaviour, component states, edge cases, interaction notes and direct implementation support.

Answer

We connect the design goal to available evidence. Depending on the journey, this may include activation, task completion, feature adoption, conversion, errors, support tickets or implementation speed.

Answer

Share one critical journey and the evidence that concerns you. We will identify priority friction and demonstrate an actionable audit finding.